A century ago, Lincoln Highway tourists crossing Nebraska often stopped five miles west of Kearney for a photo at the 1733 Ranch. Its sign “1733 miles to Frisco, 1733 miles to Boston” was iconic … except that both mileages were wrong and the Lincoln Highway never went to Boston.
The 1915 LHA guidebook lists Kearney as 1752 miles from San Francisco and 1632 miles from New York City. So why 1733, and how did Kearney come to promote itself as the “Midway City”?
History professor John T. Bauer wrote in the Summer 2015 issue of Nebraska History that the 1733 mileage is derived from the railroad route between the two, which the city embraced as early as 1890.
When the LHA movie caravan crossed the country in 1915 to produce a promotion film, hundreds of photos were taken by Edward Holden, secretary to LHA vice president and field secretary Henry C. Ostermann. The above photo then leads to an interesting question; the 1733 Ranch name has long been said to stem from new owners in 1917, but this 1915 photo indicates otherwise.
The modern LHA now sells a CD with 300 of Holden’s photos at the Lincoln Highway Trading Post.
The ranch itself is long gone—only the 1733 Estates remind us of that long-ago era.